FALL FORUM 2012
WHEN: Monday, November 5, 2012
WHERE: Des Moines, Iowa - Embassy Suites Downtown
Forum Topic: "Destination Success!" with Becki Drahota, Founder and President of Mills Financial Marketing - Financial Industry and Integrated Marketing Solutions experts
Presentation Materials:
Destination Success powerpoint presentation - downloadable in its entirety until December 11
or download in 3 parts, plus handouts and an additional Super-size your membership presentation:
Fall_Forum_Destination_Success_2012_ppt_Part_1.pdf
Fall_Forum_Destination_Success_2012_ppt_Part_2.pdfFall_Forum_Destination_Success_2012_ppt_Part_3.pdf
Destination_Success_handouts.pdf
Super-size_your_membership_ppt.pdf
Forum Overview:
From the economy to politics, the landscape today has more uncertainty than most of us are accustomed to. In the midst of these external events beyond our control, you’re still expected to provide an exceptional customer experience to your bank club members while delivering a return to the bottom line.
In this workshop Becki will help you understand the “new normal” for consumers and community banks, and how that translates to new considerations and opportunities for membership growth.
In a highly competitive environment, how can you provide travel opportunities that consistently make you the preferred choice?
Specifically, you’ll learn:
- How to initiate new members so they have optimum use of — and benefit from — the club right from the start.
- How to uncover unmet needs and provide solutions that are relevant and customer-satisfying.
- How to close the sale and get the business. Most sales approaches (and yes, we all have to sell today!) stop short of specifically overcoming objectives, asking for the business and getting the results you want.
- How to focus your communication on more than friendship — friendship with a purpose. Come learn. Come ask questions. Come share. And come away with new ideas and exciting options for your club in 2013!
