Peer Group 2024 is Headed to CHICAGO!!

February 26th through March 1st

Be on the lookout for more information on Peer Group 2024 by following us on Facebook and Instagram! Also, if you haven't already, become a Heritage Clubs member and see what a membership has in store for your bank, travel club, and you!

Peer Group Conference

Chicago, Illinois

February 26th - March 1st, 2024


Chicago, IL 60666

P.O. Box 66414

Email (


call (952-835-6543)


Pack your bags, mark your calendars, and prepare to harness the wind of opportunity because this is your official and exclusive invite to the Peer Group Conference 2024 set to take place from February 26th through March 1st at the Hilton O'Hare Hotel in the bustling city of Chicago!

Why Chicago? Known as the "Windy City," Chicago is a city full of life, opportunities, and endless adventures, much like the bank travel industry itself. It's an incredible city that blends the old with the new, the traditional with the innovative - and that's exactly what Peer Group 2024 aims to do for you.

Chicago symbolizes the spirit of resilience and innovation. The city's relentless transformation in the face of challenges embodies our conference theme perfectly: "Harnessing the Windy City: Navigating the Future of Bank Travel" and is a testament to how we, as an industry, can adapt, grow, and leverage changes to our advantage.

We promise you a conference that combines learning, networking, and exploring with dynamic discussions on adding value to your financial institution and travel club during the day, followed by evening networking events. We aim to provide you with value and insight every step of the way. Over the coming weeks and months we will be telling you all about the inspiring keynotes, hands-on workshops, and the chance to forge new partnerships, all within a city known for its charisma and charm.

We are expecting a larger crowd this year so registrations will be opening in August for you to hold your spot and start planning for an amazing time in the Windy City! If you joined us last year, we look forward to seeing you again. If you haven't joined us recently, this is the year for you to come back! This is one Peer Group you will NOT want to miss! See you in the Windy City!!

Peer Group 2024 Conference Agenda

Sunday, February 25

Time Agenda Topic
4:00 pm - 6:00 pm Conference Table Registration Open

Monday, February 26

Time Agenda Topic
6:30 am - 8:45 am Breakfast on your own
8:00 am - 9:00 am Conference Table Registration Open
9:00 am - 10:30 am Opening Ceremonies - Sponsored by Mayflower Cruises & Tours
Banker and PTO introductions
10:30 am - 10:45 am Refreshment Break - Sponsored by Collette
10:45 am - 11:30 am

Leadership Task Force Report
Reporting to senior management – important numbers!

11:40 am - 12:10 pm PTO Showcase
Allied Tour & Travel
12:10 pm - 1:10 pm Lunch - Sponsored by Allied Tour & Travel
1:10 pm - 1:40 pm PTO Showcase
Hospitality Tours
1:50 pm - 2:20 pm PTO Showcase
Brilliant Edventures
2:30 pm - 3:00 pm PTO Showcase
Mayflower Cruises & Tours
3:00 pm - 3:30 pm Refreshment Break - Sponsored by GoNext
3:30 pm - 4:00 pm PTO Showcase
4:10 pm - 4:40 pm PTO Showcase
4:50 pm - 5:20 pm Navigating Technology: Social Media, Your Bank Club and the Future
Platforms, Hashtags, AI and Tech Trends
5:20 pm - 6:00 pm Hotel Check-in
6:30 pm - 8:00 pm Dinner - Sponsored by Collette 

Tuesday, February 27

Time Agenda Topic
6:30 am - 8:45 am Breakfast on your own
9:00 am - 10:15 am Peer Knowledge Share Session
Adding value, exceeding expectations, building special moments beyond the itinerary
10:15 am - 10:30 am Refreshment Break
10:30 am - 11:30 am Peer Knowledge Share Session
Non-travel events and activities
11:50 am - 3:00 pm 

Heritage Clubs Luncheon for Bankers at Mayflower Headquarters
  Meet in lobby by gift shop at 11:50 am

12:00 noon - 3:00 pm Conference Table Registration Open

2:50 pm Meet
:00 pm - 8:00 pm

Lake County Experience - Sponsored by Visit Lake County, IL
Join us as we leave the conference center and enjoy a Lake County experience. Take a tour of Sanfilippo Estate and finish the night with dinner in a train car at Chessie's.  Meet in lobby by gift shop at 2:50 pm 

Wednesday, February 28

Time Agenda Topic
6:30 am - 7:45 am Breakfast on your own
7:00 am - 8:00 am Partner BAM set-up time
8:00 am - 12:20 pmBusiness Appointment Marketplace (BAM) Sessions
9:30 am - 11:30 am Running Refreshment Break - Sponsored by Hilton O'Hare
12:30 pm - 1:30 pm Lunch - Sponsored by Hospitality Tours
1:30 pm - 2:30 pm Travel Insurance (by Arch Insurance)
1:30 pm - 2:30 pm Partner Open Mic with Ted
2:30 pm - 2:45 pm Refreshment Break - Sponsored by Circle Wisconsin
2:45 pm - 3:45 pm Ask the CVB Panel
3:45 pm - 4:45 pm CBCD / Group Activity
4:45 pm - 5:45 pm Travel Task Force Report
Handling Emergencies on Tour
6:30 pm - 8:00 pm Free Night  -  Dinner option at Gaslight Club

Thursday, February 29

Time Agenda Topic
6:30 am - 8:45 am Breakfast on your own
9:00 am - 10:00 am Michael King
How to deal with difficult people
10:00 am - 11:00 am Peer Knowledge Share Session
What to include in an itinerary? Free time?
11:00 am - 11:15 am Refreshment Break
11:15 am - 12:15 pm Increasing membership strategies / HCI Update
% of deposits owned by club members
12:30 pm - 1:30 pm Lunch - Sponsored by Visit Richmond 
1:30 pm - 2:30 pm Banking Task Force Report
How to create “stickiness”
2:30 pm - 2:45 pm Refreshment Break
2:45 pm - 3:45 pm Creating Your “Why"
3:45 pm - 5:00 pm Banker Only Educational Session
Open Mic & Elections
6:00 pm - 7:30 pm Dinner and Awards - Sponsored by Brilliant Edventures


Exciting news for Peer Group 2024 in Chicago! We are delighted to announce that our upcoming conference will be held at the renowned Hilton O'Hare, located conveniently in the O'Hare Airport!. With its exceptional facilities and services, Hilton O'Hare will provide an ideal backdrop for an enriching and inspiring conference.

See Hotel Info

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