Peer Group 2024 is Headed to CHICAGO!!

February 26th through March 1st

Be on the lookout for more information on Peer Group 2024 by following us on Facebook and Instagram! Also, if you haven't already, become a Heritage Clubs member and see what a membership has in store for your bank, travel club, and you!

Peer Group Conference

Chicago, Illinois

February 26th - March 1st, 2024


Chicago, IL 60666

P.O. Box 66414

Email (


call (952-835-6543)


Pack your bags, mark your calendars, and prepare to harness the wind of opportunity because this is your official and exclusive invite to the Peer Group Conference 2024 set to take place from February 26th through March 1st at the Hilton O'Hare Hotel in the bustling city of Chicago!

Why Chicago? Known as the "Windy City," Chicago is a city full of life, opportunities, and endless adventures, much like the bank travel industry itself. It's an incredible city that blends the old with the new, the traditional with the innovative - and that's exactly what Peer Group 2024 aims to do for you.

Chicago symbolizes the spirit of resilience and innovation. The city's relentless transformation in the face of challenges embodies our conference theme perfectly: "Harnessing the Windy City: Navigating the Future of Bank Travel" and is a testament to how we, as an industry, can adapt, grow, and leverage changes to our advantage.

We promise you a conference that combines learning, networking, and exploring with dynamic discussions on adding value to your financial institution and travel club during the day, followed by evening networking events. We aim to provide you with value and insight every step of the way. Over the coming weeks and months we will be telling you all about the inspiring keynotes, hands-on workshops, and the chance to forge new partnerships, all within a city known for its charisma and charm.

We are expecting a larger crowd this year so registrations will be opening in August for you to hold your spot and start planning for an amazing time in the Windy City! If you joined us last year, we look forward to seeing you again. If you haven't joined us recently, this is the year for you to come back! This is one Peer Group you will NOT want to miss! See you in the Windy City!!

Preliminary Peer Group 2024 Conference Agenda

Monday, February 26

Time Agenda Topic
11:00 am - Noon Opening Ceremonies
Banker and PTO introductions
Noon - 1:00 pm Lunch
1:00 pm - 1:40 pm PTO Showcase
Allied Tour & Travel
1:40 pm - 2:20 pm PTO Showcase
Hospitality Tours
2:20 pm - 3:00 pm PTO Showcase
Ozarks' Kirkwood Tour & Travel
3:00 pm - 3:15 pm Refreshment Break
3:15 pm - 3:55 pm PTO Showcase
Mayflower Cruises & Tours
3:55 pm - 4:35 pm PTO Showcase
4:35 pm - 5:15 pm PTO Showcase
5:15 pm - 6:00 pm Hotel Check-in
6:00 pm - 7:30 pm Dinner

Tuesday, February 27

Time Agenda Topic
6:30 am - 8:45 am Breakfast at your leisure in the hotel
9:00 am - 10:15 am Leadership Task Force Report
Reporting to senior management – important numbers!
10:15 am - 10:30 am Refreshment Break
10:30 am - 11:45 am Peer Knowledge Share Session
Adding value, exceeding expectations, building special moments beyond the itinerary
Noon - 1:00 pm Lunch
1:00 pm - 2:00 pm Creating Your “Why”
2:00 pm - 3:00 pm Covert Cross-selling
3:00 pm - 3:15 pm Refreshment Break
3:15 pm - 4:15 pm Peer Knowledge Share Session
Non-travel events and activities
4:15 pm - 5:15 pm Social Media - #tags, etc.
6:00 pm - 7:30 pm Dinner

Wednesday, February 28

Time Agenda Topic
6:30 am - 8:15 am Breakfast at your leisure in the hotel
8:00 am - 8:30 am Partner BAM set-up time
8:30 am - 12:20 pm BAM
12:30 pm - 1:30 pm Lunch
1:30 pm - 2:30 pm Travel Insurance
1:30 pm - 2:30 pm Partner Open Mic with Ted
2:30 pm - 2:45 pm Refreshment Break
2:45 pm - 3:00 pm Group Activity
3:00 pm - 4:00 pm Ask the CVB Panel
4:00 pm - 5:00 pm Travel Task Force Report
Handling Emergencies on Tour
5:00 pm - 6:00 pm Partner BAM break-down time
6:00 pm - 7:30 pm Free Night

Thursday, February 29

Time Agenda Topic
6:30 am - 8:45 am Breakfast at your leisure in the hotel
9:00 am - 10:00 am Motivational Speaker:
How to deal with difficult people
10:00 am - 11:00 am Banking Task Force Report
How to create “stickiness”
11:00 am - 11:15 am Refreshment Break
11:15 am - 12:15 pm Increasing membership strategies
% of deposits owned by club members
12:30 pm - 1:30 pm Lunch
1:30 pm - 2:30 pm Peer Knowledge Share Session
What to include in an itinerary? Free time?
2:30 pm - 3:30 pm Navigating your Career
3:30 pm - 4:00 pm Refreshment Break
3:30 pm - 5:00 pm Banker Only Educational Session
Open Mic
6:00 pm - 7:30 pm Dinner


Exciting news for Peer Group 2024 in Chicago! We are delighted to announce that our upcoming conference will be held at the renowned Hilton O'Hare, located conveniently in the O'Hare Airport!. With its exceptional facilities and services, Hilton O'Hare will provide an ideal backdrop for an enriching and inspiring conference.

See Hotel Info

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