Heritage Clubs International, the foremost bank marketing organization in North America, provides education, networking, and innovative travel resources for its members to become the most knowledgeable and successful professionals in their field.  

About Us

Heritage Clubs International currently represents the following member demographic:

  • More than 200 unique community banks
  • These banks represent more than 400,000 high-end deposit customers
  • HCI membership covers 33 US states while concentrated in the Midwest
  • HCI member banks represent the following annual travel:
    • More than 1,000 regional and day trips annually
    • More than 700 trips annually that are 3 days or longer
    • These trips represent more than 40,000 passengers

The Heritage Clubs program was founded in 1980 by First Citizens National Bank in Mason City, Iowa. When O. Jay Tomson and Colin B. Robinson launched their club, they never dreamed this program would be on the cutting edge of target marketing concepts.

In 1998, George Aker was appointed President of Heritage Clubs International, Inc., and the headquarters was moved to Reno, Nevada, in 2002.

In June 2007, Mr. Aker sold Heritage Clubs to Ted Nelson, owner of Hospitality Tours, one of HCI’s Preferred Tour Operators. Mr. Nelson then hired staff and opened an office in the Minneapolis area. The staff office relocated in 2020, and today the staff runs the daily operations of HCI from Waupaca, Wisconsin. Tina Goeske is the Associate Director and Mr. Nelson is the Executive Director.

Heritage Clubs Staff:

 Ted Nelson – Executive Director
 Contact Ted at ted@heritageclubs.com

 Tina Goeske – Associate Director
 Contact Tina at tina@heritageclubs.com


What is a Heritage Club?

A Heritage Club is a targeted marketing solution for community banks interested in building new relationships, solidifying existing relationships, and building core deposits, the cornerstone on which banks are funded.

A Heritage Club program offers qualifying bank customers special benefits, special attention and a reason to keep their
money away from the competition.

To learn more about how your bank can grow in core deposits and customer loyalty, contact Heritage Clubs International today.

(877) 881-0229

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