Heritage Clubs International currently represents the following member demographic:
The Heritage Clubs program was founded in 1980 by First Citizens National Bank in Mason City, Iowa. When O. Jay Tomson and Colin B. Robinson launched their club, they never dreamed this program would be on the cutting edge of target marketing concepts.
What is a Heritage Club?
A Heritage Club is a targeted marketing solution for community banks interested in building new relationships, solidifying existing relationships, and building core deposits, the cornerstone on which banks are funded.