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Welcome to the HCI Peer Group Conference, being held VIRTUALLY February 22-26, 2021.

2021 Virtual Peer Group Conference - Travel Partners

  • 23 Feb 2021
  • (CST)
  • 26 Feb 2021
  • (CST)
  • Virtual


  • Base Fee $250
    BAM Fee - $450
    TOTAL - $700

    This form is only for Partners. If you are a PTO or club director, go back and select the correct form.

Registration is closed

2021 Virtual Peer Group Conference

We know how much you look forward to being together every year at Peer Group.  We don't want to let this pandemic keep us from coming together in 2021, so we have decided to have our conference in a virtual format.  This was not an easy decision, but we feel it is for the best because we value your safety and respect your budget constraints that Covid-19 has jeopardized this year.  

In coming to this decision, we surveyed our bank club members about their ability to attend the Peer Group Conference in February 2021, and learned:

  • less than 30% would be able to attend a physical conference
  • 99% would attend a virtual conference.
Given this information, it is clear that a virtual conference will attract far more bankers than a physical conference in 2021. Additionally, we anticipate many bankers who each year cannot attend the physical conference will now be able to attend the virtual Peer Group.

We've slashed the price of the conference so everyone can afford to attend:

Registration with BAM appointments:  $700 - Normally $1,535

We have added these additional benefits at no charge:

  • Shorter time commitment - all of your conference events take place in 3 days
  • Share the costs - you are now welcome to invite up to 2 additional delegates/members to  join you for the BAM appointments only at no extra charge
We are extremely grateful for your registration and are hard at work planning another fabulous Peer Group to bring you the high-quality education and networking experience that you have come to expect from HCI.

A virtual conference provides the unique opportunity to include someone who may not typically be able to attend the in-person conference.  We hope you'll take advantage of it and encourage others in your organization to attend.

We will announce the full schedule soon, but rest assured that we will continue to have many of the sessions that you look forward to, including:

  • One-on-one business appointments where every Banker will meet with every Partner (meetings will be scheduled prior to the conference)
  • Destination Showcases by every HCI Preferred Tour Operator
  • Networking, entertainment and happy hours throughout the conference
  • Speakers, educational sessions and online training, including:
    • Using Social Media
    • Promoting Travel Today
    • Maintaining Mental Health
    • Panel of Industry Experts discussing Current State of Travel Post-pandemic
    • and MUCH MORE!! 

In order to respect your time, we will begin the conference with only PTOs and Bankers who will participate in their Destination Showcases. Partners are invited to join the conference for Happy Hour on Tuesday afternoon at 3pm CT, and continue through the remainder of the conference that will conclude on Friday.

 Preliminary Conference Schedule

This year, Partners will have the opportunity to sponsor a 5-, 15- or 30-minute VidEvent. What's a VidEvent? It is an entertaining destination presentation  such as a live or recorded performance, tour or video promotion that will whet the appetites of our delegates. We know that you could really benefit from having extra time with Bankers to promote your destination or attraction. 

VidEvent Opportunities

$95         5-Minute VidEvent
$195     15-Minute VidEvent
$395     30-Minute VidEvent

We can't wait to see you at Peer Group 2021!

INSTRUCTIONS: Update your profile before completing registration 

Please login prior to registering for Peer Group and select View Profile at the top of the page so you can ensure the information in your profile is correct.  If anything needs to be changed, select Edit Profile, make the necessary updates and Save.  When you do this, the information in the registration form will automatically populate with the correct information.  If any information changes, just log back in and make the updates.  This will ensure that the conference resource directory contains the most current information. You can also renew your membership while you're there.  Just click the Renew button.

You must be a member in good standing to attend HCI events. Not yet a member? We can help you become one today. Learn how.

For assistance, contact Tina Goeske at 952-835-6543 or Tina@heritageclubs.com.

(877) 881-0229

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